Corporate Social Responsibility and Enhancement of Competitive Essay

Corporate Social Responsibility and Enhancement of Competitive Advantage of Companies - Essay Example This paper is planned for giving a point by point investigation of the way that Corporate Social obligation is a business system which can be utilized by business associations to upgrade their upper hand in business sectors for different merchandise and enterprises. The idea of Corporate Social Responsibility and its significance: In an examination, directed in 2005, it has been uncovered by in excess of 80 percent of respondents (who were business officials in various associations) that, business procedures identified with Corporate Social Responsibility is very fundamental for their organizations (Blowfield, Blowfield and Murray, 2011, p.10). The expression Corporate Social Responsibility has been depicted in current organizations as one of the most significant strategic approaches. With the assistance of this duty worldwide companies are reclassifying their capacity in the general public and their useful duties to privileges of the people and nature. Moral just as natural angles, alongside viable business techniques are significant parts of Corporate Social Responsibility. ... As indicated by hardly any organizations the act of corporate social duties business association can procure more noteworthy benefits through more prominent pieces of the pie (Forcese, 2008, pp.153-154). It is at times contended by business associations that as long as they are paying assessments to the legislature and wages to their workers and in any event, keeping up guidelines identified with wellbeing and security needs they are going about as great corporate residents. Financial specialists like Milton Friedman (1970) upheld this perspective on doing organizations or running corporate associations. The issue related with this business technique became effective when financial specialists contended that in this strategy certain segments of the general public (for the most part destitute individuals) are getting minimized. In this way these financial analysts, including John Gregory Mankiw, have recommended to consolidate the administration to give merchandise and ventures to the se denied individuals and consequently to shield these individuals from corporate systems. Before the finish of 1980s this corporate business techniques have been censured by numerous financial experts and preservationists. A quick upset began during this time with respect to more prominent natural security against dishonest corporate practices. Because of these natural developments Union Carbide needed to pull back its business from Bhopal, India, General Motors to quit ‘selling vehicles with military application to the politically-sanctioned racial segregation government in South Africa’ and numerous other enormous organizations, similar to Nestle, to change their business techniques. During the 2000s these progressions began to incorporate oil and gas industry over the globe, rolling out critical improvements in uses of business morals by enormous number of worldwide companies everywhere throughout the world. In this time, for the most part after 2000, numerous globa l

Recruitment and Selection Process free essay sample

Official Summary In todays serious world each organization attempts to get most ideal contender for the upper hand thus, enlistment and determination of right up-and-comers is significant for all organizations. It is a significant capacity of the human asset office. For IT organizations enlistment and choice is an essential part as steady loss in IT organizations is high. Enrollment is the way toward looking the possibility for work and animating them to go after Positions in the association. The essential reason for enrollments is to make an ability pool of contender to empower the choice of best andidates for the association, by drawing in an ever increasing number of representatives to apply in the association. The task named Recruitment Life Cycle was completed at Persistent Systems Ltd. There are two sorts of enlistment at Persistent, grounds and horizontal enrollment, grounds enlistment is directed once in a year at the separate schools and sidelong enrollments are led according to the prerequisites. We will compose a custom paper test on Enrollment and Selection Process or on the other hand any comparative subject explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page For parallel enlistment enrollment specialist needs to comprehend the Job depiction to locate the correct possibility for the activity then spotter needs to source the applicants from various Job gateways like Monster, Naukri and so on. In the wake of sourcing, applicants are screened by various questioners at various levels. On the off chance that up-and-comer clears all the round of meetings, at that point an offer is made to worker contingent on the evaluations determined by the questioner. The scout likewise needed to meet targets, I. e. he needed to make sure that a specific number of competitors sourced are Joining the association. The ends that can be drawn from the venture are the selection representative must comprehend the significance of that specific Job presenting on locate the best fit up-and-comers. Additionally the mechanization in enlistments is the need of 60 minutes. The Option of representative reference must be utilized appropriately to draw in the correct up-and -comers. In this way, it was a dynamic and testing Job that requested enormous endeavors, diligence, demonstrable skill, and constant endeavors with respect to the selection representative. . Diagram of IT Industry The Indian data innovation (IT) industry has assumed a significant job in putting India on the universal guide. The business is for the most part represented by IT programming and offices for example System Integration, Software tests, Custom Application to NASSCOMs discoveries Indian IT-BPO industry extended by 12% during the Fiscal ear 2009 and achieved total returns of IJS$ 71. 6 billion. Out of the inferred income IJS$ 59. 6 billion was exclusively earned by the product and administrations division. Additionally, the industry saw an expansion of around IJS$ 7 million in FY 2008-09 I. e. USS 47. 3 billion against USS 40. 9 billion gathered e, 2008-09 | IT Outsourcing in India according to NASSCOM, IT trades in business process re-appropriating (BPO) administrations accomplished incomes of IJS$ 48 billion in FY 2008-09 and represented over 77% of the whole programming and administrations salary. Throughout the years India has been the most avorable redistributing center point for firm on a post to seaward their IT tasks. The components behind India being a favored goal are its sensibly valued work, positive business atmosphere and accessibility of master workforce. Thinking about its heightening development, IBM has plans to expand its business procedure re-appropriating (BPO) works in India other than utilizing 5,000 workforces to help its development. In the following barely any years, the industry is good to go to observe some multi-million dollar understandings specifically: * A multi year understanding between HCL Technologies and News Corp for overseeing its data places and IT benefits in I-JK. According to the business examiners, the settlement is evaluated to be in the scope of IJS$ 200-US$ 250 million * IJS$ 50 million understanding between HCL Technologies and Meggitt, UK-based security contraption producer, for offering building offices. * Global goliath Wal-Mart has short recorded there Indian IT sellers in particular Cognizant Technology Solutions, UST Global and Infosys Technologies for an agreement worth IJS$ 600 million Indias household IT Market Indias residential IT Market throughout the years has gotten one of the significant main impetuses of the business. The household IT foundation is creating settings of innovation nd power of infiltration. In the FY 2008-09, the household IT area accomplished incomes worth IJS$ 24. 3 billion when contrasted with IJS$ 23. 1 billion in FY 2007-08, enlisting a development of 5. 4%. In addition, the expanding interest for IT administrations and merchandise by India Inc has fortified the extension of the residential market with understandings worth ascending exceptionally to IJS$ 100 million. By the FY 2012, the residential part is assessed to extend to IJS$ 1. 7 billion against the current from US$ 1 billion.

Top 5 Tips To Generate Leads On LinkedIn

Top 5 Tips To Generate Leads On LinkedIn Make Money Online Queries? Struggling To Get Traffic To Your Blog? Sign Up On (HBB) Forum Now!Top 5 Tips To Generate Leads On LinkedInUpdated On 09/01/2016Author : Sumoni GuptaTopic : LinkedInShort URL : http://hbb.me/1jhRd8o CONNECT WITH HBB ON SOCIAL MEDIA Follow @HellBoundBlogBefore you start reading this post, I would like to ask you a question. Which all sites do you use frequently for social networking?Your instant reply would be Facebook and Twitter. Though they have the potential to get you some income we can’t neglect other social networking websites like LinkedIn etc. I know LinkedIn is not as exciting like Facebook or Twitter but it isn’t that bad. When I started my blogging career, I focussed on almost 10 Networking sites which also included Rediff, StumbleUpon, LinkedIn etc but now I have started neglecting it. With my second site to be launched soon I have again started to put in some efforts back on linkedIn again.I have also discovered that it is not only a powe rful networking tool but it can also help you in generating some leads or sales. With almost 150+ Million members (almost all are Bussiness Owners, Senior Management etc etc.). It has the perfect readymade audience that I was looking for my new site which would be about selling some SEO services. After going through the linkedIn again, I have come to a point that generating leads is not a big task on LinkedIn. So here are some personal tips by me on how to generate leads on linkedIn.1. Give a Oomph Factor to your profileYour profile would decide your linkedIn presence, and if your profile is not upto date then you are missing out on something big. So its time to change it and make it par with others. Add your experience in your LinkedIn profile. Provide an in-depth write up about your professional history and your services that you offer so that other LinkedIn Members would get to know your services better and order you somehing directly. A professional looking picture of you is sug gested. Don’t add some other pics like Taj Mahal or Twin towers.2. Create a LinkedIn FeedsThe best part about LinkedIn is that it gives Individuals and Companies a chance to demonstrate their expertise by replying to questions in their field in LinkedIn answer Area. To grab the attention, answer in categories like your current employers or previous employers or your geographic location. To make it even more easier for you, you can create a RSS feed for your answers and use it with any of your Favourite RSS Feeder tools like Feedburner.READCreate Android Apps Without Any Coding Skills3. Increase your connectionsIt is similar to increasing your Facebook friends. This one is pretty simple to understand and even to complete the task i.e Adding more connections to your profile. The more, better for us. Because you would have wider audience for your products and increase your chances of generating the leads. When you find someone with whom you would like to connect, give him your person al info briefly this would help the second person know you better. Let the person know about your services and products and express your desire about staying in touch with him/her.4. Share ContentAnother simple way to generate leads is to share contents with your connections on regular basis. Im sure you would be reading something interesting or different every day then why not let your connections also know about this unique post and get some trust. You might also consider to share only those content which is related to your product or services and even write a short brief about the post before posting it on your profile.5. Search for local eventsLook for some local events that are posted on LinkedIn, which would again help you in increase your presence and reach. Meeting online connections are something that I love, hope you will also have this minset. You can also create events on LinkedIn.Though I have generated some leads using the above tips but I can’t guarantee success to you too. What next? Feel free to comment below and know your trick to generate the leads on LinkedIn.

Throughout The Beginning Of The Course We Have Read A Wide

Throughout the beginning of the course we have read a wide variety of short stories all written by people from different backgrounds and nations. Despite these differences I have found that there is a continuing theme in the majority of the works we have read. Many of these stories are about a character or characters journey and what this reveals to them about themselves or the world around them. In particular Young Goodman Brown, Araby and A Good Man Is Hard to Find all deal a character s realization of the bitter world they live in. The journey is merely a prompt or tool that helps to unearth the misery that each character finds. I will be comparing and contrasting the characters journeys in the three stories and determining what I†¦show more content†¦It is very important that as a boy who is growing up that he â€Å"proves† himself to Mangan’s sister as a person who is worthy of her love. Flannery O’Connor’s A Good Man Is Hard to Find has the Grandmother going on this journey with her family out of necessity but even this is different from the young boys necessity. â€Å"She wouldn’t stay at home for a million bucks... Afraid she’d miss something. She Has to go everywhere we go† (O’Connor 277). June Starr comes to this conclusion, but I get the feeling that she goes with the family on this journey because she doesn’t want to be left out. The family already doesn’t listen to her and the children are cruel brats, but the fear of being alone is perhaps too much for her to handle. Each story has a different reason or motivation for travelling, but there are some similarities mixed amongst the differences here. If the motivation for journeying has it’s similarities and differences so does the outcome of each character s journey. Hawthorne sends Young Goodman Brown on a trip through Hell as he comes to realize that everyone who he had looked up to and loved is apart of a pagan ritual involving the Devil. Again there is some ambiguity with this conclusion as it is never spelled out for the reader if this ritual was all a dream or not, but nonetheless it changes Young Goodman Brown. â€Å"A stern, a sad, a darkly meditative, a distrustful, if not a desperateShow MoreRelatedWow. I Just Finished My Last Semester As An Undergraduate1337 Words   |  6 PagesIt is the courses which pushed me outside of my comfort zone that I remember best. From my Arabic class in Morocco, to my first ever music class, to the first time I was told to write poetry, these are the courses that don’t blend in with the backdrop of my education. These courses stand out because they required more work, and because they forced me to think outside of my normal pattern. Arabs and Muslims in the Media has been one of these courses. It hasn’t always been easy, but I have enjoyed tryingRead MoreEssay on Analysis of The Wrong Trousers998 Words   |  4 Pages Animator) in 1993, â€Å"The Wrong Trousers† stars Wallace and Gromit in their second animated adventure (they were first introduced to British Viewers in 1990 in another Nick Park production â€Å"A Grand Day Out†.) In this particular adventure we see how bad things can get when technology gets into the wrong hands†¦ â€Å"The Wrong Trousers† was created by a clever technique called Clay Animation (Claymation). This technique requires the use of Plasticine to create models for theRead MoreEducation And Liberal Arts Education1253 Words   |  6 Pagesreal world global economy by providing you a valuable assortment of critical and comprehension skills. A liberal arts education prepares you to evaluate independently and communicate efficiently. A liberal arts education supplies the students with a wide variety of skills, knowledge, and reasoning. Moreover, these skills make you more valuable to companies when looking for a job. With a liberal arts education, you ll be able to handle yourself in the real world global economy by being an effectiveRead MoreAfrican American History For The Past Century974 Words   |  4 PagesAfrican-American History from the Late 19th Century through the Present course was very informative and educational. This course offered a broader view at looking and analyzing the history of African-American in the United States. Though, I have read extensively and possessed a small collection of books on the subje ct, this course has affirmed what I have already knew as well as elevating my knowledge on the subject. The course also opened up new ways to look and understand certain facts about African-American’sRead More A Comparison Between Death of a Naturalist and Digging Essay951 Words   |  4 PagesComparison Between Death of a Naturalist and Digging For GCSE course work we have to compare two poems from a foreign culture. The two poems we picked were both by the popular Irish poem ‘Seamus Heaney.’ The two poems we’re looking at ‘Death of a Naturalist’ and ‘Digging’ could be seen as autobiographical. ‘Death of a Naturalist’ is basically about a young boy who had a keenness for nature, which has disintegrated throughout a summer. ‘Digging’ is about the poet remembering his childhoodRead MorePersonal Narrative : Self Analysis Final Paper932 Words   |  4 Pageshas been something that we have always had to do in school. My writing process and techniques have changed drastically since I have entered Writing 1310. When I first set foot into the classroom, I was a good writer, but I didn’t know format too well. As I went through the class, I improved on my writing skill, process, and format. In this paper, I am going to discuss my improvements in skill and my writing process, as well as the changes I have made throughout this course. When I start to writeRead MoreEssay on Socrates: One of the Greatest Minds the World Has Ever Known1269 Words   |  6 Pagesbother to write any of his musings or teachings. However, most of what we know about Socrates today comes to us from the works of Socrates’ student, Plato. It is through many of his works that the ethical theories of Socrates can be learned and his methods known. WHO WAS HE? Socrates was a devoted student of human nature and human motives. As such, he was a passionate political commentator. The problem with this, of course, was that during that time, it could land one in jail, or worse, yet,Read MoreAnalysis Of The Book Creativity, Inc.1357 Words   |  6 Pagespresident of PIXAR ANIMATION and DISNEY ANIMATION. The book describes the beginning of Pixar and its building steps to where it is now. Ed Catmull talks about the tools and techniques he used in order to build up his company. The book is divided into 4 main parts. Firstly, â€Å"Getting Started†, this is where Ed Catmull is introduced to the readers, and how he grew to love animation and computer programing. As well as, he outlines the beginning of Pixar, Ed Catmull worked beside George Lucas and learned manyRead MoreEssay The Memorable Mercutio in Romeo and Juliet890 Words   |  4 Pageshe died early on, Mercutio spent his time entertaining the audience with every act and word. Throug hout Romeo and Juliet, Mercutio displays notable acts of witty humor, loyalty and devotion to Romeo, as well as hot-headed rash behavior, which stick with the reader, even after his death. Whether it is crude humor or a witty remark, Mercutio amuses readers over the course of the play. Towards the beginning of the play, Benvolio and Mercutio are taking Romeo with them to a Capulet party. While tryingRead MoreThe Themes Of Emotions In John Knowless A Separate Peace977 Words   |  4 PagesJohn Knowles, â€Å"A Separate Peace†, New York City, NY: Charles Scribners Sons, 1959 It is often we read of the war stories, emotions, and struggles of soldiers serving their country in World War II. In contrast, John Knowles’ A Separate Peace offers the perspective of 16 year old Gene Forrester, a student at a preparatory private school during the years of World War II. Unique in the way of a pure display of emotion, A Separate Peace begins with Gene traveling back to his high school to admire

The s Descent Into Depression And Madness - 1165 Words

1. Many signs throughout the novel specify Esther’s descent into depression and madness. Outside factors such as social pressures cause Esther’s descent into madness. Societal pressures to get married and be pure expedite Esther’s descent into madness. The stages of this are specified at first as Esther saying she feels â€Å"I just bumped from my hotel to work and to parties and from parties to my hotel and back to work like a numb trolleybus.† This feeling of being inexplicably unhappy and not having any motivation is the first stage of her descent into madness. This quickly progresses to her feeling more depressed and not being able to partake in activities she usually enjoyed. She slowly loses the ability to read and write which is a large step towards insanity. She fully descends into madness when she begins to have suicidal thoughts and actions, which she eventually tries to act upon. Her descent into madness was inevitable because she is suffering from a mental condition that would have caused her to go insane regardless, but her experiences and outside pressures drive her to madness more quickly. 2. The primary meaning of the bell jar in the novel is the unspecified mental illness that plagues Esther. She feels trapped inside her mind and in turn this causes her to feel hopeless and isolated. She says that no matter what she does she â€Å"†¦would be sitting under the same glass bell jar, stewing in my own soul air†. The bell jar could also symbolize the outside socialShow MoreRelatedPostpartum Depression And The Yellow Wallpaper1536 Words   |  7 PagesPostpartum Depression and â€Å"The Yellow Wallpaper† The descent into madness by the main character in â€Å"The Yellow Wallpaper† shows the impact of postpartum depression coupled with the oppression of women during the time period in which it was written.   The author, Charlotte Gilman, suffered from postpartum depression herself and is considered the model for the main character and what she goes through, as chronicled in an article she later wrote in 1913 entitled â€Å"Why I Wrote The Yellow Wallpaper.†   TheRead MoreThe Effects Of Postpartum Depression In The Yellow Wallpaper1273 Words   |  6 PagesCharlotte Perkins Gilman’s â€Å"The Yellow Wallpaper†, is a short story, published in the late 1800s, about one woman’s descent to madness. Finding herself plagued with postpartum depression after the birth of her son, the narrator’s ailment is overlooked by everyone around her. Her husband, â€Å"...a physician of high standing..† (Gilman) describes the narrator’s illness as â€Å"temporary nervous depression...a slight hysterical tendency.† Her brother and male doctor, also agree with this diagnosis and because so,Read MoreAnalysis Of The Yellow Wallpaper1579 Words   |  7 Pagesthe nature of a nineteenth century woman’s descent into madness. After moving into a new place the narrator s mind begins to slowly degenerate because of the conditions of her environment; which completely affect her life and identity. The narrator a middle class woman moves into a colonial hereditary mansion for the summer. She lives with her husband John and two other adults. All three adults affect her mentality in different ways. John is the narrator s husband and is also a physician. Before theRead MoreThe Yellow Wallpaper, By Charlotte Perkins Gilman1523 Words   |  7 Pagesconflicts indirectly state the themes of gender role, freedom, madness, and women’s health throughout the story. â€Å"The Yellow Wallpaper† starts off with the narrator, an unnamed woman, who is writing in her journal. Speaking in first person, the narrator of the story has recently given birth to her first child and has been diagnosed by her husband, a physician, as suffering from what seems to be post-partum depression or a â€Å"temporary nervous depression†. In order to be able to rest and be free of stress, herRead MoreThe Yellow Wall Paper By Charlotte Perkins Gilman1107 Words   |  5 Pageswallpaper illustrates a physical manifestation of the narrator’s descent into madness due to loss of outside stimuli. The opening of the short story follows the female narrator being told she needs to rest to recover her health after recently giving birth. She notes, â€Å"if a physician of high standing, and one’s own husband, assures friends and relatives that there is really nothing the matter with one but temporary nervous depression – a slight hysterical tendency – what is one to do?† (87). The beliefRead More A Woman Indefinitely Plagued: The Truth Behind The Yellow Wallpaper1318 Words   |  6 Pagescan get over her â€Å"temporary nervous depression.† She ends up staying in a large upstairs room, once used as a â€Å"playroom and gymnasium, [†¦] for the windows are barred for little children, and there are rings and things in the walls.† A â€Å"smoldering unclean yellow† wallpaper, â€Å"strangely faded by the slow-turning sunlight,† lines the walls, and â€Å"the pattern lolls like a broken neck and two bulbous eyes [that] sta re at you upside down.† The husband, a doctor, uses S. Weir Michells â€Å"rest cure† to treatRead MoreThe Yellow Wallpaper Analysis872 Words   |  4 Pagesabout the context that this story was written in. The historical context that this story was written in relates to the real world in today’s age. The story gives us as individuals living in a free world, some insight on how times were back in the 1800’s, how the story reflects to be a social and psychological topic in Gilmans and other women’s lives, and how the concept about marriage can give off a sense of limitation to women outside of the mother and wife role tying in on how that type of limitationRead MoreThe Bell Jar By Sylvia Plath851 Words   |  4 Pages The bell Jar by Sylvia Plath is a bildungsroman fictional novel, and documents a first person account of Esther Greenwood’s struggle with depression from her late teens to early twenty’s. During Esther’s fin al path of destruction, her encounter with Marco leads her to one of many revelations about societies expectations for women and this reality along with many other factors sends Esther to her near demise. Before Esther’s encounter with Marco she was experiencing life in New YorkRead MoreThe Struggle For Sanity By Charlotte Perkins Gilman1528 Words   |  7 PagesYellow Wallpaper is a short story about the narrator’s life experience afflicted with a depressive episode since adolescence. The narrator tells the story of a slight hysterical tendency after marriage and the birth of her child, driven to near madness was ordered to remain in bed, a frequently prescribed period of inactivity thought to cure hysteria and nervous conditions in women. The story appears to take place during a time period where women were oppressed. Women were treated as second rateRead MoreThe Yellow Wall Paper ( Postpartum Depression )910 Words   |  4 PagesThe yellow wall paper was written in the 1800’s during that time women were vastly expected to serve their husband as housewives, not given the right to vote, make decision for themselves, work and even make enough money to support themselves. The husband is a doctor, while the wife suffers from severe mental illness. This is a husband who loves his wife and taught he was doing what was right to get her in a stable condition but unfortunately he made her become crazier, due to lack of stimulation

The Renaissance Was A Creative Period - 974 Words

The Renaissance was a creative period. â€Å"First called the rinascimento, Italian for ‘rebirth’ the period came to be known by its French name, the Renaissance.† This period can also be defined as the rebirth of classical learning, literature, and art. During this Renaissance artists branched away from the restraint of Byzantine Art. Early in the Renaissance, Florence was not part of the unified country of Italy. Italy was divided into different states such as Florence, Milan, Venice, etc. Florence became the founder of the rebirth. One reason Florence was so prominent was because Florentines praised their hometown. Extraordinary wealthy accumulated in Florence. Merchants and wealthy families controlled the political power in Florence. Florence saw itself as the ideal government and city. They were extremely proud of the government. Freedom and choices of the individual was guaranteed. Other’s sought to destroy Florence, such as Duke of Milan and King o f Naples. Fortunately for Florence, Duke of Milan suddenly died of the plague and King of Naples died before ever conquering Florence. The Florentines saw these victories as signs of God’s favor and protection over the city. There was a shift in art from religious to a focus on human view. Artists studied the natural world intently. There was a drive for artists to perfect their understanding of the human anatomy and perspective. Artists sought to perfect of human forms with correct proportions. Artists developed newShow MoreRelatedHow Did the Period of Renaissance Alter Man’s View of Man? Essay1057 Words   |  5 PagesThe Renaissance period was a truly enlightening period in history that birthed many great advancements in all fields of science, and inventions. How did the period of time we know as, â€Å"The Renaissance†, change or alter man’s view of man? Well, we know that in the Middle Ages, the Church had authority over most people, and people had very few rights. In 1400’s, the Middle Ages had ended and then began the Renaissance. The Renaissance was a monumental change in Europe which lasted for 300 years. HumanityRead MoreJohannes Gutenberg and Donatello:Two Import ant Figures of the Ranaissance643 Words   |  3 Pages Research Paper The Renaissance was a cultural movement that spanned the period from the 14th to 17th century. The purpose of The Renaissance was to â€Å"rebirth†. The Renaissance period was to gain knowledge and explore more about life,science,literature and music. Two figures that impacted this period in numerous ways were Johannes Gutenberg and Donatello. Donatello was an early renaissance Italian sculptor who lived in florence. Johannes Gutenberg was a printer and publisher whoRead More Art of the Ages Essay736 Words   |  3 Pages nbsp;nbsp;nbsp;nbsp;nbsp;The main focus of art from the Early Middle Ages to the Renaissance period involved fundamental changes in the way individuals viewed their world. A central element of the Renaissance was the rediscovery of ancient world of Greece and Rome. The ancient classics of philosophy, literature, and science inspired the development of empirical methods to pursue studies in these fields. As Europeans became increasingly aware of classical knowledge some like Galileo began toRead MoreAnalysis Of Langston Hughes s Poem Essay707 Words   |  3 PagesB† and â€Å"Mother to Son.† Both poems were written around the Harlem Renaissance Era. Both of the poem Hughes shares learning new things and using a creative language. His poems are empowering, it speaks from a creative mind. We should study my texts because of the cultural center for Africa-American: writers, artists, musicians, photographers, poets, scholars. The poem reflects the Harlem Renaissance era. The Harlem Renaissance was a name given to the cultural, social, and artistic explosion of AfricanRead MoreThe Baroque And The Renaissance Period947 Words   |  4 PagesThe Art period went through many different transitional phases to become what it is now, but the most famous of these phases are the Baroque and the Renaissance period. During the Renaissance saw the appearance of the â€Å"rebirth† of its country. the painters use realistic portrayals of nature and the human figure by artists that were inspired by the ancient Greek and Roman art and culture. However, during the Baroque creative phase,the artwork that seemed to be unrealistic, clear and produced manyRead MoreEssay on Ancient Greek and Roman Art Styles in the Renaissance615 Words   |  3 Pages The â€Å"Renaissance† was an important time following the Middle Ages. Ancient Greek and Ancient Roman art styles and ideas were revived during this period of ti me. Extravagant and detailed paintings were commissioned and featured mythological creatures from Greek and Roman culture. It was similar to an artistic revolution. One of the most famous painters from this period was Sandro Botticelli. Known for his detail included in his paintings, Botticelli went on to create paintings for influential figuresRead MoreDbq the Renaissance818 Words   |  4 PagesThe Renaissance was primarily thought of as being a period in which the revival of learning flourished, and the arts changed for the better and ideas became more focused life on earth. It was a time when new ideas of individualism, the thought of secularism and the interest in human ideas jumpstarted a new and freer lifestyle for everyone. The new ideas formed in the renaissance made enough impact on the world them and ever since that it deserves to be called its own era. The medieval timesRead MoreTo What Extent Is the Term Renaissance a Valid Concept for a Distinct Period in Early Modern European History?623 Words   |  3 Pages1. To what extent is the term Renaissance a valid concept for a distinct period in early modern European history? During the 14th to 17th century, a new golden age emerged. This age was characterized the Renaissance. Led by northern Italian cities, the Renaissance was fundamentally by economic growth, as Europeans sought to achieve higher standards of intellect. The Renaissance marked the beginning of Modern history. It subsequently revived their socio cultural achievements, developing ideas ofRead MoreSacred Music in the Age of Rebirth Essay1251 Words   |  6 Pages The Renaissance has not ceased to be an age of discussion and debate among historians throughout the recent centuries. The vibrant nature of the era marks it as a most fascinating period of history. The Renaissance can be described as an age carrying the essence of â€Å"self-discovery and fulfillment, of recognition of human worth, and a dynamic outpouring of artistic activity.† This new world flourishing with art and creative optimism was also steeped in a spirit of â€Å"revolt of the Medievalists.† Read MoreThe Middle Ages And The Renaissance1137 Words   |  5 PagesAges is thought to be a time period of obliviousness by many historians, where diminutive or no developments took place. The church was the focus of attention, and rather than a logical outlook of the world, beliefs were concentrated around fallacies; on the other hand, the resurgence of education and innovations that followed the Middle Ages and was branded as the Renaissance. There have been disagreements as to whether the Renaissance is actually a isolated time period, or instead, just a great point

Nursing for Holistic and Traditional Treatment- myassignmenthelp

Question: Discuss about theNursing for Holistic and Traditional Treatment. Answer: Description Expanding migration and increased industrialisation have led to communities across the globe that support diverse cultures and people from different ethnic backgrounds working and living together. Professions from different domains, including healthcare,are rapidly witnessing diversification as individuals from different background are working in collaboration with each other. The impact of such diverse nature of workforce has a remarkable impact on the quality of care delivered to patients (Willis et al., 2016).At this juncture I as an enrolled nurse would like to reflect on the influence of my peers background on my practice since she is from a different social and cultural background. My fellow worker, Ms. S is a member of the indigenous population of Australia. As highlighted by her, there lies significant differences between our thoughts and beliefs regarding holistic and traditional treatment options that can be administered to patients. while she believed that it is always bet ter to treat patients with alternative forms of medicine, I have a strict bias towards westernised medication treatment options. In addition, she had aa faith on natural healing process and did not support medication treatment owing to the adverse impacts they bring along. Feelings I was aware from my previous knowledge that indigenous people are the group of population descending from those living in the country from the initial stage as well as those from the islands nearby settling in Australia as a result of colonisation (Best Stuart, 2014).I was presented with the idea that there are distinct differences between the language, customs, social and cultural beliefs of indigenous and non-indigenous people. My previous experience had taught me that attitude and beliefs of indigenous population are orthodox in nature and that they are staunch believers of traditional form of medicines. I felt that they were backward in their level of knowledge and narrow minded, since they held themselves within a boundary where lights of modern science has not reached. Further, I felt that the health beliefs that this population uphold is the result of experiences they had in past pertaining to mortality. I was not in complete support of the approach these individuals have tow ards health care. Evaluation As my interaction with my peer progressed, I gained more knowledge in the course of therapeutic approaches that they believe in. Different forms of therapeutic approaches are prominent that are widely recommended by this population, one of the most significant ones being complementary medicine. An increasing body of literature points out that complementary medicine services are being used by a substantial proportion of the indigenous population. Complementary medicine refers to the diverse range of clinical practices like naturopathy, massage therapy and acupuncture, as well as treatments like homeopathy and herbal medicines (Micozzi, 2014). I was overwhelmed to find that my peer had much faith in these practices and engaged in continual research for finding out the advancements made in this field. She had taken initiative to explain me the importance of complementary medicines and how they work. As she cleared by doubts and proved many of my assumptions wrong, there was a gradual ch ange in my viewpoint and how I had looked down on complementary medicine all this while. A valuable resource that would be helpful for my peer about use of complementary medicines is tga.gov.au, the website is referred by a number of scholars who want to enhance their knowledge about the topic and implement them in their practice (tga.gov.au, 2017). Analysis Communication with my peer had contributed significantly in bringing about the changes in my viewpoints and opinions in a positive manner. I started developing faith in complementary medicines and felt an urge to know more about his form of therapeutic approach. As opined by Posadzki et al., (2013) compelemtnray medicines work in adjunct with modern pharmacological treatment for achieving better patient outcomes. It can be recognised as a positive catalyst for action of medical treatment for any disease. Black (2016) had highlighted that complementary medicines encompass the mind and the soul in the healing process. The body as a whole is targeted for gaining better health. In case a healthcare professional is not educated about the effectiveness of complementary medicines, it is suggested that research is conducted using different resources for being updated on the topic (Ching et al., 2013). Conclusion From the reflection, it might be concluded that indigenous population have a different set of beliefs and values pertaining to treatment and care for different diseases. The communication with my peer, who come from a different background, was an eye-opener for me that taught me the need of understanding other healthcare professionals viewpoint and perception regarding different forms of treatment. Health care professionals are to be provided with resources so that they can engage in continual research for professional development. To ensure that an indigenous Australian feels safe in a healthcare setting, it is fundamental to concede the cultural background of the person as well as communicate in a transparent manner that shows dignity and respect. Action In future, a change in my practice would be imperative for my professional development. I would ensure that I respect other professionals beliefs and perceptions before putting forward an argument. I would clearly communicate with other professionals in case of any conflicts arising regarding the form of treatment that is to be given for a certain patient. References Best, O., Stuart, L. (2014). An Aboriginal nurse-led working model for success in graduating Indigenous Australian nurses.Contemporary nurse,48(1), 59-66. Black, B. (2016).Professional Nursing-E-Book: Concepts Challenges. Elsevier Health Sciences. Ching, S. M., Zakaria, Z. A., Paimin, F., Jalalian, M. (2013). Complementary alternative medicine use among patients with type 2 diabetes mellitus in the primary care setting: a cross-sectional study in Malaysia.BMC complementary and alternative medicine,13(1), 148. Micozzi, M. S. (2014).Fundamentals of Complementary and Alternative Medicine-E-Book. Elsevier Health Sciences. Posadzki, P., Watson, L. K., Alotaibi, A., Ernst, E. (2013). Prevalence of use of complementary and alternative medicine (CAM) by patients/consumers in the UK: systematic review of surveys.Clinical Medicine,13(2), 126-131. Therapeutic Goods Administration (TGA). (2017).Therapeutic Goods Administration (TGA). Retrieved 14 October 2017, from https://www.tga.gov.au Willis, E., Reynolds, L., Keleher, H. (Eds.). (2016).Understanding the Australian health care system. Elsevier Health Sciences.

Biology lab report of osmosis Sample

Biology lab report of osmosis Paper A big fresh potato was taken and only cylinders from that potato were obtained. Mass and dimensions of the cylinders A single cork borer was used to cut out cylinders that were then cut to lengths of mm and egg. Type of solution used All of the cylinders were immersed in solutions of sucrose and distilled water. Volume of solution All the cylinders were immersed in beakers containing ml of the sucrose solution. Time of immersion The cylinders were immersed in the solutions for our for osmosis to take place with considerable change in length. Temperature of the osmosis setup The water was taken from the same source and the entire experiment was conducted at room temperature (25 C). PH of the solution Using a pH meter the pH of all the solutions should be determined and it will be approximately neutral since only distilled water and sucrose powder in different concentration have been used PROCEDURE: Take 24 mall beakers and divide them into 3 sets. In each set, name each of the 8 beakers with numbers 20, 25, 30, 35, 40, 45, 50 and 55. These beaker numbers will indicate the concentration of the sucrose solution they will contain. In each beaker add ml of distilled water. Weigh the masses of sucrose powder on the digital balance and mix them to beakers in each set filled with water according to the table shown below- volume of distilled water in CM mass of sucrose in (Â ±O. 01)g concentration of solution in g dim-3 40. 0 0. 80 20 40. 0 1. 00 25 40. 0 1. 20 30 40. 0 1. 40 35 40. 0 1. 60 40 40. 0 1. 80 45 40. 0 2. 00 50 40. 0 2. 20 55 Using a stirrer, stir the solutions until the sucrose powder gets completely dissolved forming clear solutions. Now wash the potato in tap water and using a ark borer cut of cylinders of length CM from the potato. We will write a custom essay sample on Biology lab report of osmosis specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Biology lab report of osmosis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Biology lab report of osmosis specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Now place the potato cylinders next to ruler and cut the cylinders to mm. Weigh each one of them to make sure that they are of the same mass (egg was the mass in this experiment). Drop one cylinder into each of the 24 beakers containing the sucrose solutions. Leave the cylinders in the solution for 5 hours and then pick them up from the solution. Now measure the length of each cylinder using a measuring ruler in mm.

T.V. Violence essays

T.V. Violence essays What has the world come to these days? It often seems like everywhere one looks, violence rears its ugly head. We see it almost everywhere. Its in the streets, back alleys, school, and even at the home. One other major source of violence is the television. The television can be found in 96% of homes in the country (Langone). They cost little but serve three main purposes; to entertain, inform, and educate. However, the television began to have a new purpose in the early 1990s that still continues today; corrupting children. That leads to affecting a lot of the society. T.V violence occurs in 25% of the programs on television, not including cable (Cheyney). When children watch television they often get pulled into its realistic world of violence scenes with sometimes devastating results. There has been much research that television violence is a major source of violent behavior in children, which can effect their actions, as they get older. The truth about television violence and children has been shown. Some are trying to fight this problem. Others are ignoring it and hoping it will go away. Others dont even seem to care. The facts are undeniable. The studies have been carried out and all the results point to one conclusion: Television violence causes children and some adults to be violent and the effects can be life-long. The information cant be ignored Violent television does effect everyone. An average American watches 2.7 hours of television each week (Cheyney). Children watch more than the fair dose of violent programming (Cheyney). With that in mind the effect sometimes turn out to be dramatic. For example in California, a seven-year-old boy sprinkled ground up glass into the lamb stew the family was to eat for dinner. When the boy was asked why he did it he replied that he wanted to see if the results would be like those on television (Howe). Not only does all this violence effect the chil...

Philosophy - Boethius and Aquinas on the Problem of God's Prescience Essay

Philosophy - Boethius and Aquinas on the Problem of God's Prescience - Essay Example This only serves to pronounces the clash with freewill. The Problem of God’s Prescience The conflict hence forms the basic premise of the Problem. God as the master of all things tangible and intangible is assumed to know incomprehensible details about human life and the course it will take. As such, His knowledge about a particular event precedes the event itself, thereby exemplifying his unique ability of knowing the future. This belief in God’s ubiquitousness forms one of the core foundations of his Divinity across the board of religions, whether the one in question is Christianity, Judaism or Islam. The Bible, Torah, and the Quran all repeatedly assert His pervasiveness carefully contrasting it with His limitless power. The masses of religions preach the notion that God is to be found everywhere at all times and no thought or eventuality escapes His gaze. Superficially, this ideology is readily admissible but when theologians venture to expound their gifts of insigh t onto the subject, striving to explain the Divine Knowledge, the one immediate problem they tend to notice is the apparent conflict with freewill. This is because the concept of freewill indicates that every human is capable of altering the course of his life as he deems fit by exercising discretionary powers of judgment. If God is to possess all knowledge of all time, this discretion may not in actuality exist, since God would already know the direction a particular individual would be expected to take. If the individual’s future is already preconceived in God’s eternal knowledge, the individual’s course of action could simply be labeled predetermined, even though he in his own right may be employing the gift of freewill. This notion forms what has come to be known as the Problem of God’s Prescience. Boethius’s ideologies Boethius in his Consolation of Philosophy sought to answer the very questions that formed the crux of the Problem. Firstly, it must be elucidated that incidents are historically conceived by philosophers to be of two kinds, necessary and contingent. God’s omniscience pertains to all knowledge that exists in the world, including the murkiest of thoughts that originate in a person’s mind. Hence, any thought, if formulated by a conscious course of judgment in a person’s mind, should be deemed contingent. It is contingent because it is not necessary for a person to think a certain thought, as his freewill allows him to develop a unique mindset, but if God already knows what his mindset would be, that contingent thought could become a necessary course of action for the person to take, as not taking that course of action would render God’s knowledge flawed. If it is assumed that God already knows the thought that is about to transpire, its contingency is made redundant. This, in essence, negates freewill and converts seemingly contingent occurrences into necessary occurrences since Go d already knows of their presence. As such, Boethius’ twin-prong ideologies regarding the problem emerge. His first limb identifies that God’s omniscience and perfection go hand in hand and can never be rebutted,

The factors that led to change in Apple Inc Research Paper

The factors that led to change in Apple Inc - Research Paper Example A brand of innovations, â€Å"Apple†, was established in the year 1976 on April Fools’ Day (1st April), though it was incorporated only on January 3rd, 1977 with a brand name of Apple Computer. After 30 years, the word â€Å"Computer† was removed from its branding as it shifted its traditional focus from computers to consumer electronics. It was founded by three budding entrepreneurs, Steve Jobs, Steve Wozniak and Ronald Wayne, though the latter moved out of the company by selling his shares to the other two for US $800. The first inaugurated model was the Apple I which was hand made by Steve Wozniak. It was sold as a motherboard consisting of CPU, RAM and basic video chips.As times gradually passed and moving into the 20th century, a lot of products have been designed and created by the company. The products that the company possess at present are, Mac and accessories, iPad, iPod, iPhone, Apple TV and different software. Apple has spread its business over 10 cou ntries with over 300 retail stores and workforce of 60,400 permanent."Apple’s annual worldwide sales had grown to US$108 billion in 2011. They say that impressions are constant and that’s why first impression is the last impression. Apart from all the latest electronic gadgets, the logo has also made lots of designer think â€Å"why on earth would a bitten apple be a company’s logo†. The former President Michael M. Scott was once found to quote, â€Å"the most expensive bloody logo ever designed†.... Apple’s annual worldwide sales had grown to US$108 billion in 2011. They say that impressions are constant and that’s why first impression is the last impression. Apart from all the latest electronic gadgets, the logo has also made lots of designer think â€Å"why on earth would a bitten apple be a company’s logo†. The former President Michael M. Scott was once found to quote, â€Å"the most expensive bloody logo ever designed† (Linzmayer, 1999). Drivers to Change Since the resignation of Steve Jobs in the year 1985, the company tried to identify, the factors that could be the reasons for the ups and downs of their business. The factors were: Inadequate Financial Performance: Not meeting the demands according to the supply turned out to be a financial loss to the company. The delay made the investors furious that resulted in a lot of unsold products. The debt to the supplier of raw materials increased and the company was in the edge to file bankrupt cy (O’Grady, 2008). Change in Strategic Objectives: Apple started to focus more on the consumer electronics rather than computer electronics. They started to experiment more on the consumer oriented products like portable CD, audio players, digital cameras and video consoles. This sudden re-orientation resulted in huge finances in order to bring in the new resources required to manufacture the products (O’Grady, 2008). Competitors Market Invasion: The re-orientation of the company helped companies like IBM and Microsoft to substitute the shortages that Apple could not deliver. They brought in same products with much cheaper costs and attracted disappointed and confused customers (O’Grady, 2008). Later after the return of Steve Jobs

Strategies for Developing Inclusion in Education

Strategies for Developing Inclusion in Education The question of inclusive education whereby mainstreaming, is both complex and contentious. There are many informed opinions and solutions from researchers, politicians and teachers surrounding debates on inclusion. What is apparent is that there is no overarching strategy that will provide all the answers; inclusion is individual, multifarious and wide ranging. It is shaped by social, political, legislative and contextual factors. This paper will first reflect on the concept of inclusion in education and then discuss the implications for teachers and schools. The following issues will be considered; legislation, rights, ethos, behaviour management and resources. THE CONCEPT OF INCLUSION Inclusion in education is recognised as one of the five National Priorities for Education in Scotland by the Standards in Scotlands Schools ect. Act 2000. It was this legislative framework, which set the legal context for inclusion, at least in principle, to what is referred to as the presumption of mainstreaming (Scottish Government, 2003, p.2). The framework focuses predominately on pupils with disabilities and special educational needs; however, inclusion in education takes a much wider context. By definition, inclusion does not primarily focus upon a group of individuals with additional support needs (ASN), but extends beyond this to include all pupils regardless of gender, race, religion, mental and physical ability and social class (Booth and Ainscow, 1998). Similarly, Wilson (2000, p.229) states that in the absence of any rhetoric or ideology, limiting the definition of an inclusive school to one that rejects or excludes no pupils in a particular catchment area on grounds of a bility or disablement or colour or religion or anything else would be restrictive and naive. On both accounts, the concept of inclusion is not constrained to a group of young people with ASN but affects all pupils. It is therefore apparent that inclusion is not about the integration or accommodation of pupils into mainstream education. Nor is it centrally concerned with the inclusion of pupils with ASN. Inclusion is more than this; inclusion seeks to address the individual needs of each pupil to enable all learners to achieve their fullest potential and experience a positive education (HMIE, 2008; Slee, 2001, p.116). ETHOS CULTURE Arguably, inclusionists state that the inclusive school must have a certain ethos and a certain set of ideals, from which certain practices naturally follow (Wilson, 2000, p.229). This broader philosophy of education is addressed by schools, within statements of vision to promote schools as inclusive institutions (HMIE, 2002, p.3). In this statement, an inclusive school is about the strategic action of creating an ethos and set of values based on equity, entitlement, school community, participation, integration and respect for diversity. Table 1 outlines this inclusive approach to education (HMIE, 2002, p.4). Table 1. An inclusive approach to education involves: Creating an ethos of achievement for all pupils within a climate of high expectation; Valuing a broad range of talents, abilities and achievements; Promoting success and self-esteem by taking action to remove barriers to learning; Countering conscious and unconscious discrimination that may prevent individuals, or pupils from any particular groups, from thriving in the school; and Actively promoting understanding and a positive appreciation of the diversity of individuals and groups within society. Although the statements of vision are a credible approach to inclusive education, it is notably palpable statements of aspiration. It is a cultural ethos rather than a strategic approach to inclusion and does not tangibly seek to address how this is achieved in schools. The statements express elements that are mistaken and limited. Such as: (1) There is no mention of teaching practice or teaching strategies. Without doubt, this is a fundamental part of an inclusive school. (2) Barriers to learning are inevitable; parts of the curriculum are not accessible to those without the ability or skill set to access them (being part of the school orchestra requires musical ability). (3) Promoting an ethos of educational success and high expectations may enable some lower achieving pupils to feel excluded and worthless from the education system (Barber, 1996; Hamill 2008; Mackenzie 2008 and Wilson, 2000). With the presence of a summative examination system, how can lower ability pupils feel suc cessful and credible? Is this approach to education encouraging some pupils to feel excluded from school and the education system? To value our self-worth and success based on a criterion of academic achievement does not support an inclusive school. Most pupils will not achieve top grades and will never score very highly on any scale. Barber (1996) suggests that underachievement is routed as a cause of disaffection and exclusion from school, which has been heightened by a climate of high expectations in schools, fuelled by league tables and social pressure. Barber (1996) proposes that underachievement leads to a vicious circle of disaffection and exclusion, which enables pupils to feel marginalised and detached from the education system. In a climate of high expectations and educational success how can lower ability pupils feel included? To overcome this challenge, it is important that institutions educate pupils to value themselves rather than their public merits (Wilson, 2000). Teachers and schools will be faced with the challenge of instilling an ethos of high self-esteem and self-confidence in pupils to discourage disaffection and exclusion. This will go beyond subject knowledge; it will develop personal skills and attributes which will provide young people with life-long skills. This philosophy has been embedded in the Curriculum for Excellence four capacities; to develop young people that are successful learners, confident individuals, responsible citizens and effective contributors (CfE) (LTS, n.d., and Scottish Government 2010a; 2010b). The Scottish Government proposes that educating young people based on these principles will develop a stronger society for all. This new development will affect the teaching profession as a whole; as teachers develop new skills and teaching strategies to enforce the CfE four c apacities. The onset of the new CfE will exert another challenge for teachers. LEGISLATION RIGHTS Rustemier (2002) claims that although the term inclusion is widely used and signifies a genuine desire to better the experience of all learners, the definition is still misinterpreted or misled, which has resulted in the existence of segregated schooling for some individuals. Inclusion has come to mean almost everything but the elimination of exclusion claims Rustemier (2002) (CSIE, n.d.). This argument is represented in the Standards in Scotlands Schools ect. Act; set-up to support inclusion in education. Even though inclusion in education has a legal standing in the Standards in Scotlands Schools ect. Act; in exceptional circumstances the legal framework still enables the exclusion of certain individuals from mainstream schools, if the following criteria apply: The mainstream school would not be suited to the ability or aptitude of the child; Where there would be a negative effect on the child; If the placement would result in unreasonable public expenditure being incurred which would not ordinarily be incurred If it still possible by law to exclude certain individuals from mainstream schools, then the concept of inclusion in education is fallacious and therefore, does not support inclusion of all pupils. Based on this argument, Rustemier (2002) confirms that the underlying issue in the development of inclusive education is the continuing legislative support of segregated schooling. Accordingly, the Standards in Scotlands Schools ect. Act, supports segregated schooling to prevail in Scotland. The Centre for Studies in Inclusive Education (CSIE) condones all forms of exclusion; maintaining barriers to some students participation in the cultures, curricula and communities of local schools is unacceptableà ¢Ã¢â€š ¬Ã‚ ¦and aviolation of basic human rights to education without discrimination (CSIE, n.d.). Similarly, Rustemier (2002) states that such action is internationally recognised as discriminatory and damaging to young people and society and breaches all four principles underpinning the UN Convention of the Rights of the Child 1989 (CSIE, n.d.). To overcome the legal constraints surrounding the inclusion of all pupils in mainstreams schools, Wertheimer (1997, p. 4) promotes a UK legislative reform to: i) end compulsory segregation and gradually restructure all mainstream schools so they are accessible in terms of premises, curriculum and facilities, and ii) to plan the phased closure of all special schools. Based on this argument, would the closure of all special schools be serving the best interests of the child? A study by Bunch and Valeo (2004) researched the attitudes of elementary and secondary students towards peers with disabilities attending an inclusive schooling system. The findings reported that students with disabilities were able to develop friendships, learn from their peers, that a small amount of abuse occurs, however it is comparatively minimal and that encouragement and support from their peers is common. The majority of responses from students were in favour of inclusion and rejected the idea that students should be segregated for any reason. The study, however small, provided evidence that an all inclusive education system had positive effects on social development, acceptance of difference, and social integration. The study by Bunch and Valeo (2004) supports the argument of the closure of all special schools. This philosophy of inclusive education was shared by Mittler (2000); the concept of inclusion in education has the potential to transform schools to enable them to be come places which fully support social and educational opportunities for all pupils. In contrast, Cigman (2007) supports the argument of segregated schooling, whereby, special schools promote the best interests of the child; they provide specialist education, which can deliver a more individualised education to better meet the needs of the child. Cigman (2007) proposes that mainstream schools can be a humiliating experience for young people with ASN à ¢Ã¢â€š ¬Ã‚ ¦ mainstream schools do not provide a non-humiliating educational experience for some children (Cigman, 2007, p.779). Segregation from mainstream classes and their peers through inclusive support strategies, such as special units can account for feelings of humiliation and alienation, which can be fostered under the flag of inclusion Bishop and Swain (2000, p.24). Contrary to this argument, Oliver (1995) suggests that support strategies, such as special units are an essential means of successfully implementing inclusion in mainstream schools. During my time at school, the use of some inclusive support strategies, such as the support for learning base and the use of classroom assistants, highlighted the issue of segregation and differentiation for some pupils with ASN. The removal of pupils from class and from their peers to attend sessions in the support for learning base and the use of classroom assistants in mainstream classes drew attention to the pupils with ASN. This highlighted the matter to the rest of the class. As a result, some pupils felt alienated and detached from their peers and found their ASN carried a stigma attached to the label. Subsequently, such means of inclusion ignited more serious issues, such as bullying and low-self esteem. What is apparent from the opinions of researchers, politicians and teachers is that few would reject the concept of inclusion in education; however, translating this into practice will serve a greater challenge for teachers and schools. One such challenge schools and teachers is the requirement to address better the needs of the pupils who are alienated or disaffected from school, or by the commitment to educating pupils with special needs in more inclusive ways (HMIE, 2002, p.4). BEHAVIOUR MANAGEMENT In a study by Dyson, Farrell, Polat, Hutcheson and Gallannaugh (2004), teachers professed that the biggest challenge to inclusion was dealing with pupils who presented social, emotional and behavioural difficulties (SEBD). Some teachers reported a sense of frustration and isolation when dealing with SEBD (Hamill, 2008). Research surrounding this group of young people who present disruptive behaviour becomes far more contentious in the context of inclusion. In a report by HMIE (2002, p.34), it was apparent that the needs of those displaying SEBD and who often act in a disruptive manner (Hamill, 2008, p.68), present difficult challenges to schools and local authorities in promoting schools as inclusive institutions (Mackenzie, 2008, p.762). The problem is both severe and wide-spread. During 2009/10 there were 30,211 exclusions from local authority schools in Scotland, a decrease of 11 per cent from 2008/09 (Scottish Government, 2010c). Conversely, measuring school exclusions is problematic; some schools or local authorities can influence parents to move their child to another school, which has led to an avoidance of registering the move as a formal exclusion (Mackenzie (2008, p.762). The issue of exclusion, hence disruptive behaviour may be much greater than the figures reveal. A study by Hayden (2000) suggests that children with ASN are six times more likely than other children to be excluded. Those excluded are likely to suffer from SEBD. The label attached to pupils with SEBD can influence the way they are perceived and treated by schools, teachers and peers (Hamill, 2008). For many schools, the most obvious solution is exclusion, which compounds feelings of alienation and marginalisation, thus worsening the situation (Mackenzie, 2008, p.762). It is apparent that the use of exclusion to resolve disruptive behaviour does not endorse an inclusive school ethos. Nor does it comply with the right of social inclusion. How does exclusion support the best interests or needs of the child when they feel alienated or marginalised already? Or does it serve the best interests of the other children in the classroom suffering the negative effects of disruptive behaviour? As previously discussed, inclusion in education is regarded as a human rights issue, whereby to exclude a child from mainstream education would be an infringement of their right to social inclusion (Rustemier, 2002; CSIE, n.d.). This issue becomes convoluted when it is applied to the rights of those affected by social inclusion. Based on this argument there appears to be a conflict of human rights. On one-side, the excluded pupil has no right of social inclusion. Whereas, on the other side, pupils who experience constant disruption to their lessons and the teachers time is taken up to resolve such issues, are prevented from the right to receive an education that strives to develop their full potential. When behavioural difficulties disrupt the education of others, whose rights are protected or infringed? Dyson et al. (2004, p.101) found that the impact of children with behavioural difficulties on the learning of others, disrupted lessons and increased the amount of time and effort taken up by teachers to manage pupils with SEBD. Consequently, this diverts teacher time and energy away from the majority of the class and those in most need. Studies by Hamill and Boyd (2000; 2003, as cited in Hamill, 2008, p. 67), found evidence that the group of learners most affected by behavioural difficulties were those who experienced learning difficulties and who found themselves in the bottom sets with the most disruptive pupils. This impacted negatively on the inclusion of other vulnerable learners. Class setting based on ability levels can intensify this issue. Pupils most affected are those with learning difficulties, who most often find themselves in the bottom sets with the most disruptive pupils (Hamill, 2008, p.67).The negative effects of class setting can intensify disaffection from school which often results in disruptive behaviour (Hamill, 2008; Barber, 1996). Mackenzie (2008, p.767) alludes that the practice of setting further excludes disadvantaged children by lowering attainment and motivation, especially in female children of low-waged and unemployed parents (Paterson, 1992). With lessons disrupted by behaviour and teachers time being taken up to resolve such issues, it would seem likely, therefore, to have a negative impact on the attainment of others, however, Dyson et al. (2004, p.101) found no correlation between the inclusion of pupils with SEBD and the attainment and achievement of pupils without ASN. Inclusion was also found to have a positive effect on the wider achievement of all pupils, such as social skills and understanding (Dyson et al. 2004, p.101). In particular, pupils with ASN were found to improve academically, personally and socially. RESOURCING FUNDING There is no doubt that effective inclusion is dependent upon the adequate provision of resources (Hamill, 2008, p. 60). With the onset of educational funding cuts, the availability of resources will be a major obstacle to the successful implementation of inclusion in schools. In a study by Dyson, at al. (2004, p.101), teachers professed that the challenges surrounding inclusion were intensified by a lack of support and resources from external sources. Similarly, in a study by Hamill and Boyd (2000; 2003) teachers held the opinion that inclusion lacked adequate funding and was a politically motivated initiative aimed at increasing financial efficiency rather than meeting the individual needs of the learner. Whether this opinion holds any value, resourcing is a complex issue which goes beyond the constraints of simply providing materials and equipment. Providing adequate resources helps to develop a teachers professional development. Funding can provide the financial support to develop systems both internally and externally, such as specialist teachers. To manage the successful implementation of inclusion in schools, teachers have to be given the opportunity to undertake continuing professional development (CPD) to develop the right skills and knowledge to cater for the diverse range of ASN. There can be no doubt that the level of funding provided to support inclusion in mainstream schools reflects the quality of teaching and progress made by the individual (Hamill, 2008). Those with least teaching experience or professional development, specifically beginning teachers will be most disadvantaged with the impending cuts and limited resources. New teachers with limited teaching experience will be most affected if reductions in teacher CPD progress. Essential skills needed to manage the challenges surrounding inclusion will be affected. Reports of increasing the class contact time of probationer teachers to 0.9FTE (from the current 0.7FTE) will exert extra pressure on beginning teachers (Buie, 2010), which is likely to impact the quality of teaching, as preparation time is restricted. With educational funding cuts to be expected where will inclusion in education be left? Who will be disadvantaged or marginalised from the education system? How will teachers professionalism be affected? The outcome to these questions can only be speculated until the inevitable funding cuts occur. CONCLUSION In review of the wide-spread research in inclusive education, the concept of inclusion is not a marginal add-on to education; it is fundamental to the formation and success of our education system. Inclusion does not exclusively focus on pupils with ASN but affects all learners. An inclusive school will promote an ethos and culture based on equity, entitlement, school community, participation, integration and respect for diversity. Inclusive teaching practice should aim to cater for the individual needs of all learners to enable them to reach their fullest potential. One of the on-going challenges surrounding inclusion is meeting the needs of all learners. With teacher time constraints and resources pushed to a maximum and disruptive behaviour an ongoing issue; it raises the question; will teachers and schools be able to support the needs of all learners? In times of austerity; inevitable budget cuts will put pressure on attaining inclusion in schools. Impending funding cuts to teachers CPD and an increase in probationary hours may risk the quality of teaching and most worryingly the health and safety of teachers? As a beginning teacher, the responsibilities of catering for the needs of all learners will be a challenge, especially when faced with other issues, such as disruptive behaviour, limited resources and an increase in probationary contact time. To manage the challenges surrounding inclusion, I will have to rely on guidance and support provided from colleagues, my professional development and limited school resources. WORD COUNT: 3,229 REFERENCE LIST: Barber, M. (1996) The Learning Game. London: Indigo. Bishop, A. and Swain, J. (2000) The Bread, The Jam and Some Coffee in The Morning: Perceptions of a Nurture Group, Emotional and Behavioural Difficulties, 5 (3), pp. 18-24 Booth, T. and Ainscow, M. (1998) From them to Us An International Study of Inclusion in Education. London: Routledge. Chapter 1. Buie, E. (2010) Fears for teacher jobs as Glasgow threatens to break ranks on budget. Retrieved 15 November, 2010 from TES: http://www.tes.co.uk/article.aspx?storycode=6064294 Bunch, G. and Valeo, A. (2004) Student attitudes toward peers with disabilities in inclusive and special education schools. Disability Society. Vol. 19. No. 1. pp.61-76. Centre for Studies on Inclusive Education (n.d) Inclusion Why? Retrieved 15 November, 2010 from the CSIR: http://www.csie.org.uk/inclusion/why.shtml Cigman, R. (2007) A Question of Universality: Inclusive Education and the Principle of Respect, Journal of Philosophy of Education, 41 (4), pp. 775-793. Dyson, A., Farrell, P., Polat, F., and Hutcheson, G., and Gallannaugh, F. (2004) Inclusion and Pupil Achievement. Research Report RR578. ISBN 1 84478 319 7. Hamill, P. (2008) Challenging behaviour understanding and responding. A teachers guide from Primary to Secondary. Hodder Gibson. Hamill, P. and Boyd, B. (2000) Striving for inclusion. Glasgow: University of Strathclyde. Hamill, P. and Boyd, B. (2003) Inclusion: Principle into practice. Glasgow: University of Strathclyde. Hayden, C. (2000). Exclusion from school in England: the generation and maintenance of social exclusion. In: Walraven G, Parsons C, van Veen D and Day C (eds) (2000) Combating Social Exclusion through Education: Laissez-faire, Authoritarianism or Third Way? (pp. 69-82) Leuven: Garant Publishers EERA. HMIE (2002) Count Us In Achieving inclusion in Scottish schools. A report by HM Inspectorate of Education. ISBN 0 7 0 5 3 1 0 1 8 3. HMIE (2008) Inclusion Reference Manual. Internet Version 1: for SMG. Mackenzie, J. (2008) Disaffection from schooling. (pp. 763-782) In Bryce, T., G., K., and Humes, W., M. Scottish education, beyond devolution. (third edition). Edinburgh University Press. Mittler, P. (2000) Working towards inclusive education: social contexts. London: David Fulton. Learning Teaching Scotland (n.d.) Understanding the Curriculum for Excellence. Retrieved 15 November, 2010 from LTS: http://www.ltscotland.org.uk/understandingthecurriculum/index.asp Oliver, M. (1995) Does special education have a role to play in the 21st century? in Thomas, G. and Vaughan, M. Inclusive Education Readings and Reflections. (pp. 111-117) Maidenhead: Open University Press. Paterson, L. (1992) social class in education. In S. Brown and S. Riddell (eds) (1992) Class, race and gender in school. A new agenda for policy and practice in Scottish education. Edinburgh Scottish Council for Research in Education. Rustemier, S. (2002) Social and Educational Justice The Human Rights Framework for Inclusion. Bristol: CSIE. Scottish Government (2003) National Priorities in Education Performance Report 2003. ISBN 0755908961. Edinburgh, Scottish Government. Scottish Government (2010a) Curriculum for Excellence Building the Curriculum 1 the Contribution of Curriculum Areas a Guide to Developing Professional Practice. ISBN: 978-0-7559-9630-8. Edinburgh, Scottish Government. Scottish Government (2010b) Curriculum for Excellence Building the Curriculum 3 A Framework for Learning and Teaching ISBN: 978-0-7559-5711-8. Edinburgh, Scottish Government. Scottish Government (2010c) School inclusion: additional support needs. High level summary of statistics. Retrieved 15 November, 2010 from the Scottish Government: http://www.scotland.gov.uk/Topics/Statistics/Browse/School-Education/TrendSpecialEducation Slee, Roger (2001) Inclusion in Practice: Does practice make perfect? Educational Review, Vol. 53, No. 2, pp. 113-123. Wilson, John (2000) Doing justice to inclusion. European Journal of Special Needs Education, Vol. 15, No. 3, pp. 297-304.

Technology in the Classroom Essay -- Education School Computers

Technology in the Classroom Technology is everywhere and used in every part of life. Practically every job uses some form of technology. It is important for students to learn how to use technology in order to function in this technology-based country. But it is also extremely important for students to learn using technology. Technology has the capability of opening all students eyes to a world of mathematics that they never before could have even began to imagine or understand. The U.S Department of Education is developing a plan, The National Education Technology Plan, to incorporate technology properly into the classroom. The goal of this plan is to improve student learning and to prepare students for the world we live in today. The Secretary of Education, Rod Paige, feels that ?America?s prosperity in the 21st century rests largely upon the success of our education system to equip citizens with the knowledge and skills needed to thrive in our global economy. As innovation drives economic growth, it is incumbent upon us to explore innovative means of improving learning and instruction. Education is no longer limited to our early years; it is now a life-long pursuit and we need new systems and tools to meet this need. We are barely scratching the surface of technology?s potential to transform the way we learn.? I believe that technology can improve student learning and achievement if used correctly. It can help students to develop the knowledge and skills Rod Paige discusses. Understanding key math points is essential to being successful in our world. Technology can put an image to a word problem, a 3-D shape to an equation, a solution to an ?impossible? example. There are many things technology can do, a... ...ass notes and assignments so that when my students are sick they aren?t held behind. I feel that parent/teacher communication is very important, because as a teacher, I cannot follow my students home and make sure they do their homework. But if a parent sees that their child?s grades are suffering in the homework section or if they read on the website there is a homework assignment, then they can make sure their child does his/her homework. Technology will help me as a teacher in the future and is helping teachers as they teach now. As technology changes, hopefully I will be able to incorporate new types of technology into my classroom as needed. Students will also become better learners using technology as it is beginning to be more and more incorporated into the classroom. Technology can have a very powerful positive effect on learning as well as teaching. Technology in the Classroom Essay -- Education School Computers Technology in the Classroom Technology is everywhere and used in every part of life. Practically every job uses some form of technology. It is important for students to learn how to use technology in order to function in this technology-based country. But it is also extremely important for students to learn using technology. Technology has the capability of opening all students eyes to a world of mathematics that they never before could have even began to imagine or understand. The U.S Department of Education is developing a plan, The National Education Technology Plan, to incorporate technology properly into the classroom. The goal of this plan is to improve student learning and to prepare students for the world we live in today. The Secretary of Education, Rod Paige, feels that ?America?s prosperity in the 21st century rests largely upon the success of our education system to equip citizens with the knowledge and skills needed to thrive in our global economy. As innovation drives economic growth, it is incumbent upon us to explore innovative means of improving learning and instruction. Education is no longer limited to our early years; it is now a life-long pursuit and we need new systems and tools to meet this need. We are barely scratching the surface of technology?s potential to transform the way we learn.? I believe that technology can improve student learning and achievement if used correctly. It can help students to develop the knowledge and skills Rod Paige discusses. Understanding key math points is essential to being successful in our world. Technology can put an image to a word problem, a 3-D shape to an equation, a solution to an ?impossible? example. There are many things technology can do, a... ...ass notes and assignments so that when my students are sick they aren?t held behind. I feel that parent/teacher communication is very important, because as a teacher, I cannot follow my students home and make sure they do their homework. But if a parent sees that their child?s grades are suffering in the homework section or if they read on the website there is a homework assignment, then they can make sure their child does his/her homework. Technology will help me as a teacher in the future and is helping teachers as they teach now. As technology changes, hopefully I will be able to incorporate new types of technology into my classroom as needed. Students will also become better learners using technology as it is beginning to be more and more incorporated into the classroom. Technology can have a very powerful positive effect on learning as well as teaching.

Cavin Kare – History & Future

It is the story of David taking on Goliath. A small company having its base in Cuddalore in Tamil Nadu, is now taking on the multinationals of the FMCG world. The Levers of the world now have competition breathing down their necks, from an all too Desi company, CavinKare.Pioneers in the field of sachet revolution, and mass marketing in rural areas, CavinKare has grown from a Rs 15,000 venture to a company making a turnover of Rs 700 crores . Year of Establishment : 1983 Chairman and Managing Director of CavinKare : Mr. C K Ranganathan History of Mr. C K Ranganathan : Ranganathan's journey, which started from a small town of Cuddalore in Tamil Nadu, has been an amazing one. A business which he started with only with Rs 15,000 is now worth Rs 500 crore (Rs 5 billion). He learnt the first entrepreneurial lessons from his father, Mr.Chinni Krishnan, who started a small-scale pharmaceutical packaging unit, before moving on to manufacture pharmaceutical products and cosmetics. His father w as his inspiration. His father, Mr. Chinni Krishnan, an agriculturist, was also into pharmaceutical business. As he was poor in academics, his father wanted him to either do to either do agriculture or start a business. His siblings were good in studies — two of them became doctors and another a lawyer. He was the odd one out. While his siblings studied in English medium schools, he was put in a Tamil medium school.He used to suffer from an inferiority complex because of his poor academic record. Studies did not interest him, but rearing pets did. When he was in the fifth standard, he had a lot of pets — more than 500 pigeons, a lot of fish and a large variety of birds. He used to earn his pocket money out of pet business at that time. Perhaps, the entrepreneurial spirit in him showed its first streak. His father died as he entered college. He had come out with the sachet concept a couple of years prior to his demise. He felt liquid can be packed in sachets as well.Whe n talcum powder was sold only in tin containers, he was the one who sold it in 100 gm, 50 gm and 20 gm packs. When Epsom salt came in 100 gm packets, his father brought out salt sachets of as low as 5 gm. Their marketing strategy is to make, what the coolies want and the rickshawpullers want to use. He wants to make his products affordable to them,' he says. Selling things in sachets is his motto and as he says, ‘this is going to be the product of the future. ‘ But his father could not market the concept well. He moved from one innovation to another but never thought of marketing strategies.He was a great innovator, but a poor marketer. Joining the family business after his father's death, his brothers took charge of the family business. In 1982, when he joined them after his studies, they had launched Velvette Shampoo. Within eight to nine months, he left the business because my ideas clashed with theirs. As he was in the manufacturing unit, he did not know anything abo ut marketing or finance. But, his inferiority complex notwithstanding, he was somehow confident of doing business better. He had left his brothers saying that he did not want any stake in the property or business.That was a defining moment for him. He had saved Rs 15,000 from his salary and that was all he had. Yet he was confident of achieving success. He did not feel anything about riding a bicycle after having got used to cars. For a week, he could not make up my mind as to what business to do. He knew only two things; making shampoo and rearing pets. He didn't want to venture into the shampoo business as it would initiate a fight with his brothers. However, he decided to do the same later as he could only make shampoo. He rented a house-cum-office for Rs 250 a month against an advance of Rs 1,000.He took another place for the factory for a rent of Rs 300 a month and against an advance of Rs 1,200. He bought a shampoo-packing machine for Rs 3,000. The company began its journey as Chik India Ltd. How Chik Shampoo was born He named it Chik Shampoo after my father. The product did not succeed immediately; they learnt many things during the process. In the first month, they could sell 20,000 sachets and from the second year, they started making profits. He moved to Chennai in 1989 but their manufacturing unit continued to be in Cuddalore. It took him three years to get the first loan because banks asked for collateral.He did not have any. But one particular bank gave him a loan of Rs 25,000 which we rotated and later upgraded to Rs 400,000, Rs 15 lakh (Rs 1. 5 million), etc. The bank manager wrote in their loan application ‘This person does not have any collateral to offer but there is something interesting about this SSI unit. Unlike others, this company pays income tax! ‘ His business never looked back because he was very particular about paying income tax. Strategies that made Chik Shampoo No. 1 in South India When Chik entered the market, Velvet te Shampoo was being marketed aggressively by Godrej .But a scheme of theirs became extremely successful — they exchanged five sachets of any shampoo for a Chik Shampoo sachet, free. Later, they altered the scheme — they started giving one free Chik Shampoo sachet in lieu of five Chik Shampoo sachets only. Soon, consumers started asking for Chik sachets only. Their sales went up from Rs 35,000 to Rs 12 lakh (Rs 1. 2 million) a month. When we introduced jasmine and rose fragrances, our sales went up to Rs 30 lakh (Rs 3 million) per month and with actor Amala as our model, our sales rose to Rs 1 crore (Rs 10 million) a month! Each idea of ours was rewarded by our customers.There has been no looking back since then. Our market share increased and in 1992, we became the numero uno in South India. It took nine years for him to overtake his brothers' business. How Chik Shampoo conquered the rural market Multinational companies sold products in big bottles and not in sachets and they sold only from fancy stores. They did not look at the small kirana stores, nor did they look at the rural market. They went to the rural areas of South India where people hardly used shampoo. They showed them how to use it. They did live demonstration on a young boy.They asked those assembled to feel and smell his hair. Next they planned Chik Shampoo-sponsored shows of Rajniknath's films. They showed our advertisements in between, followed by live demonstrations. They also distributed free sachets among the audience after these shows. This worked wonders in rural Tamil Nadu and Andhra Pradesh. After every show, Their shampoo sales went up three to four times. Today, the Indian rural market is growing at a pace double than that of the urban market. Launching Meera Herbal powder They continued with Chik Shampoo for seven years before venturing into anything else.Meera Herbal powder was actually not their idea. Shaw Wallace already had a herbal product but it was marketed very poorly. They felt there was a demand for herbal products and they made a good product. He felt they should be the leader if theirs was a good product. And guess what? In the third month itself, they topped the market. In six months, they had 95 per cent market share, while Shaw Wallace had only 4-5 per cent. How Beauty Cosmetics became CavinKare As they planned to expand to new products, they thought the name Beauty Cosmetics would be restrictive.In 1998, they ran a contest among our employees for a name and one of them suggested CavinKare ; with C and K spelt in capitals. CK,his father's initials. Cavin in Tamil means beauty and grace. Perfumes for the poor They wanted to cater to those who cannot afford (high priced) perfumes. Good perfumes came at a huge price — they were beyond the means of ordinary people. They decided to come out with a Rs 10 pack Spinz. They were successful in that too. Shampoo market share In the last two to three years, their market share has come d own though they are growing.It is mainly because of the anti-dandruff shampoos in the market. They do not have an anti-dandruff shampoo yet. From 0 per cent, the anti-dandruff shampoos have taken over 25 per cent of the market. Only 75 per cent of the market, therefore, constitutes ordinary shampoos. We hold 20 per cent of the market share. But they are the largest brand in rural Uttar Pradesh , Andhra Pradesh, etc. and they are the number one in many other states as well. On the decision to launch a fairness cream They decided to launch Fairever in 1997 as they saw a huge demand fairness cream.They are the second largest player in the market in this. Research states that when a product is good, consumers do not shift to a new brand. His team told him not to venture into the fairness cream market as the consumers were quite satisfied with the existing products. But they went to launch their product containing saffron — which is traditionally used to get a fair complexion. In six months, their sales galloped. This was followed by Indica hair dye. Two and a half years ago, they launched Ruchi pickles in sachets and they became number one there too.They sell close to 5,000 tonne of pickles per annum. They hope to double this in two to three years. Food is a huge market and they have understood that. Their target is to be a Rs 1,500 crore (Rs 15 billion) company in another three years. CSR activities 1)CavinKare Ability Foundation awards for physically disabled achievers. He stayed as a tenant at Mrs. Jayashree Ravindran's place (the woman who started the Ability Foundation). Once, she said she wanted to start a magazine for the disabled. Though she did not ask for sponsorship, he gave her a cheque of Rs 25,000.He also became one of the Foundation's founder members. Once they came to know about the disabled who have climbed the ladder of success, they — Ability Foundation and CavinKare — decided to institute an award for them. 2) CK School of Practical Knowledge. It is in the process of strengthening , rebuilding and reorienting the existing system of education by introducing Life Oriented Practical Education with academics. Students are reoriented to lay emphasis on humanity, problem solving capabilities, leadership, entrepreneurship, team work and experimentation instead of the convention of learning.Acheivements ; Persona : C K Ranganathan was conferred the prestigious â€Å"Entrepreneur of the year award† by â€Å"The Economic times† in 2004. CKR’s personal philosophy is his trust in people and passion for creating a seamless organization. He always leads from the front. He is very quick in giving his views and decisions. He likes to raise the bars of performance after his colleagues accomplish milestones. This in turn has a cascading effect transforming the whole organization to be nimble footed and agile. Group Companies : Trends in vogue : Trends In Vogue Pvt. Ltd. a group Company of CavinKare came into being in July 2002 with a clear-cut focus on providing personal styling and beauty solutions to everyone in the family. The Company has pioneered the concept of ‘Family Salons' in India with its specialist brands – LimeLite, and Green Trends. With a team of professionals, highly qualified cosmetologists and hair care specialists from its in-house institution, Trends Academy and with the skill base of the CavinKare R;D team, Trends In Vogue offers a range of Cosmetic treatments including those made from â€Å"natural† ingredients.Realising that there was a need gap in the grooming industry, the Company has two separate chains, catering to assorted wallet sizes. Green Trends has a range of men's and women's Salons aimed at the middle class. Limelite is the premium brand of Salons targeting upper crust men, women and kids to ensure that it offers ‘an international standard beauty care' to its customers. They use various products from different brand s at these Salons, including those that do not belong to them. The objective is to give the consumer a service suitable for them.Trends Academy Trends Academy is the first of its kind Beauty training institution in South India. It has brought professionalism and credited recognition to people who wished to make beauty a profession. Creating careers in the field of beauty and styling, Trends Academy has ushered in a comprehensive approach with in-depth focus on theory and techniques. The emphasis of the academy is to train their students to acquire soft skills and etiquette as well as the technical skills related to beauty and styling.Excellent facilities, latest equipment, spacious classrooms and practice areas offer â€Å"hands-on† experience to each student. Other facilities include Video demonstration, practice labs and practical exposure in our Parlors. The academy has tie ups with City ; Guilds from UK and Wella, one of the leading international beauty suppliers from Ger many, to train the students in beauty treatment with international standard. The academy admits students based on a personal screening and interview. Once the students successfully complete the specified course, and the best get offered a job at our Salons Green Trends and Limelite.Two Major Brands under Trends In Vogue †¢Limelite †¢Green Trends Limelite In an age where a premium is placed on looking and feeling good, and the desire to be attractive is on the rise in India, Limelite,a Lifestyle Salon, which offers you a complete grooming experience you would never forget. Limelite has a spacious and an inviting ambience, talented and trained aestheticians, who are committed to deliver outstanding service with personalised attention. So when you walk out, you have the satisfaction of having been treated by the best.An Upmarket Unisex Salon with Spa facilities, Limelite is the only such combo experience to suit your lifestyle. Limelite offers a wide range of new-age hair dos , facials, body massage and hair styling and colouring services. The Salon also offers oxygen therapy, aromatherapy, expert counselling, skin care, make-up, hair and foot spa, colouring and an extensive array of body treatments. In addition Limelite has exotic unique services such as Pina Colada Manicures and Pedicures, Choco dip Pedicures, Body Wrap, Milk Bath, Mango Butter Facial and Baby corn Butter Scrubs to pamper you.It has a separate ladies private studio and an exclusive kid's colourful section with staff especially trained. All services are offered by trained and certified personnel. Bored with gifting loved ones nicely wrapped conventional gifts ? Limelite also offers gift vouchers of different denominations which can be used for the beauty or spa treatment at Limelite. Currently Limelite has outlets in many locations in Chennai, Bangalore and Delhi and we plan to expand to become India's leading chain of unisex Salons.So come, indulge yourself in a lifetime grooming exper ience and we, at Limelite, believe, we‘ll have you coming back for more! Green Trends From neighbourhood Parlour to a more professional branded Salon, Green Trends is a Family Beauty Salon which focuses on personal attentive grooming with an accent on natural products at an affordable price. The Salon is spacious, the interiors, well designed, with a spa room and a steam bath. While the men's and women's sections have been conveniently separated, there is a special area reserved for kids.Green trends believes in making you beautiful ‘Naturally beautiful from head to toe' with its passion for delivering beauty naturally. They have a panel of experts who will answer queries on beauty, skin care and personal grooming. Staffs are Cosmetologists and specialist beauty care professionals trained by international experts at the Trends Academy of Aesthetics. Located in different residential pockets in Chennai, and Bangalore, Green Trends is the most popular destination for family grooming. SWOT Analysis for Cavinkare IndiaStrengthsWeaknesses †¢ Ability to understand local market †¢ Strong distribution network1300 Stockists well organized. †¢ Strong in shampoo segment. †¢ Strong product portfolio with Brands like chick, nyle which are best sellers in southern India. †¢ Ability to cater unpenetrated rural market where again chick brand is the leader. †¢ Strong R&D †¢ Strong marketing team. †¢ Not having world wide operations. †¢ Not having strong products in the to hair colors segment. †¢ Not having strong products in the hair oil segment. OpportunitiesThreats Can to go for more vertical mergers so as to tap more market mostly in the northern zone where the reach is still weak. †¢ can go for more acquisition so as to increase their reach both in local and global market†¢ More and more FMCG companies are coming toIndia, so company might loose share within their strong shampoo segment. †¢ Shampoo market is getting saturated so need to find other segments where opportunity is high like hair color, hair dye etc. Outline of Future : 1)International business division was formed in 1999 to take the brands of CavinKare beyond the boundaries of India.Currently, CavinKare is marketing its brands across 12 countries including Srilanka, Nepal, Bangladesh, Malaysia, Singapore, USA and GCC Countries. In a significant move towards geographical expansion high potential markets like Egypt, Nigeria, and United Kingdom are also being considered for entry. 2)The company plans to take on fast food multinational corporations (MNCs) such as McDonald’s Corp. not just in India, but also overseas with a multi-cuisine fast food restaurant format that it is currently testing.In July 2009, CavinKare decided to study the fast food business by opening its first outlet, branded CK’s Foodstaurant, in Puducherry. The restaurants are branded CK’s Foodstaurant, like CavinKare, a play on the name of the founder. The menu for the chain in India will be a combination of Indian fare such as idlis, dosas and sandwiches, and American favourites such as burgers and fries, but the restaurants will take on a slightly different avatar overseas. 3)Revenue Growth : The family-owned CavinKare logged sales of Rs700 crore in 2008-09 and expects to nearly double its sales to Rs1,500 crore in 2009-10,